Question: Question After researching SNAP Inc. (Snapchat, ticker symbol SNAP, has Snapchat smartphone app and website www.snapchat.com) and the industry in which it operates (top competitors),

Question

After researching SNAP Inc. (Snapchat, ticker symbol SNAP, has Snapchat smartphone app and website www.snapchat.com) and the industry in which it operates (top competitors), prepare a 3-column list of your competitors in descending order of substitutability (~similarity). Use the first column to enter a substitutability score (scale between "0 = no competitor / no substitute" and "100 = close competitor / substitute"). In the second column enter the name of the competitor (or a classification or generic name for a group of competitors). In the third column, write a brief explanation that justifies the substitutability score you assigned. See an example of columns below.

SUBSTITUTABILITY (Score) COMPETITOR JUSTIFICATION

2- Repeat instructions for a business (must be corporation with stock ticker symbol) that you are familiar with your industry (or that you do not find it difficult to investigate)

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