Question

After researching SNAP Inc. (Snapchat, ticker symbol SNAP, has Snapchat smartphone app and website www.snapchat.com) and the industry in which it operates (top competitors), prepare a 3-column list of your competitors in descending order of substitutability (~similarity). Use the first column to enter a substitutability score (scale between "0 = no competitor / no substitute" and "100 = close competitor / substitute"). In the second column enter the name of the competitor (or a classification or generic name for a group of competitors). In the third column, write a brief explanation that justifies the substitutability score you assigned. See an example of columns below.

SUBSTITUTABILITY (Score) COMPETITOR JUSTIFICATION

2- Repeat instructions for a business (must be corporation with stock ticker symbol) that you are familiar with your industry (or that you do not find it difficult to investigate)