1- For SNAP Inc. (Snapchat, ticker symbol SNAP, has Snapchat smartphone app and website www.snapchat.com):

A. Indicate a specific potential strategy (to increase sales) for each of the 4 quadrants of the Ansoff Matrix (Penetration, Product Development, Market Development, Diversification). They should not be statements of general strategy without details such as: lower prices, add another product, increase advertising, sell in another country, etc. Each strategy should indicate important specific details about the product and/or market.

B. Which of the four potential strategies you suggested seems to be the best (and why)? Which quadrant of the Ansoff matrix does it belong to? (Penetration, product development, market development, diversification)