Question and are based on the same case stuy. Charles Renter has been considering the implications of senior management's new powth strategy. As head of sales for Integnity Building Supplies, helad been responsible for sale force of more than 100 people that solding supplies to contents and large developers around the country He, and more importantly, he sales force, knew how to sell the company products and services in a bine to business setting They had a great reputation in the home building business and for many cotos Pategrity had become their prof first choice for many basic building wpplies Senior management Integrity, however, laddelemmed there wrapportunity for company powth by creating albuesto-consumer channel to target the homeowner wanting to take on bome repair project. The managers believed that they could not compete directly with Home Depot and Lowe's on price or selection but they compete wcfully on service Charles greed that the home do you eart was tope and Home Depot and Lowe's fien did not provide adequate postale vice or guinee to individuals wanting to take on these kinds of projects. The company Board of directores de proved loterme into retail operation and forgeted two cities, Atlanta and Dallas, os market for the concept. They were both large cities with Wificantumler of lowers who eyed yourself project lead Dalles was the beques for Integrity. Among the many challenges facing Charles as he pondered the future was the sales culture at Integrity. The company had been a 120 gration for its entire year hy veryone the including him, www to will the businesses to developer tot had no experience selling to comers who had much less dening of the products or how to them. He knew that he company would reqs numerarchinges to the sales culture Questions. Link the cuteries of modem willing maks). As head of sales for latepily, what are the two most significant challenge Charles unter in putting together a retail salesforce? (I Mario ALT.. Mac