Question: QUESTION ANSWER Strategic planning is identifying and developing new market segments for current company products the process of developing and maintaining a strategic fit between

QUESTION
ANSWER
Strategic planning is
identifying and developing new market segments for current company products
the process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities
the set of tactical marketing tools-product, price, place, and promotion-that the firm blends to produce the response it wants in the target market
the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships
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QUESTION ANSWER Strategic planning is identifying

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