Question at position 1

Customer needs are generally expressed in the language of the customer.

Customer needs are generally expressed in the language of the customer.

True

False

Question at position 2

Product specifications do not tell the team how to address the customer needs, but they do represent an unambiguous agreement on what the team will attempt to achieve to satisfy the customer needs.

True

False

Question at position 3

3

The authors intend the term product specifications to mean the precise description of what the product has to do.

True

False

Question at position 4

4

A specification (singular) consists of a metric and a value.

True

False

Question at position 5

To set the final specifications, the team must frequently make hard trade offs among different desirable characteristics of the product.

True

False

Question at position 6

6

The target specifications are established after the customer needs

have been identified but before product concepts have been generated and the most promising one(s) selected.

True

False

Question at position 7

The process of establishing the target specifications contains five steps

True

False

Question at position 8

8

The most useful metrics are those that reflect as directly as possible the degree to which the

product satisfies the customer needs.

True

False

Question at position 9

9

The relationship between needs and metrics is central to the entire concept of specifications.

True

False

Question at position 10

A simple needs-metrics matrix represents the relationship between needs and metrics.

True

False

Question at position 11

As do customer needs, specifications also indicate what the product must do, but not how the

specifications will be achieved.

True

False

Question at position 12

12

The units of measurement are most commonly conventional engineering units such as kilograms and seconds; however, some metrics will not lend themselves to numerical values.

True

False

Question at position 13

13

An alternative competitive benchmarking chart can be constructed with rows corresponding to the customer needs and columns corresponding to the competitive products

True

False

Question at position 14

A technical model of the product is a tool for predicting the values of the metrics for a particular set of design decisions

True

False

Question at position 15

The goal of this step of the process is to make sure that the product can be produced at the target cost.

True

False

Question at position 16

16

For most products, the first estimates of manufacturing costs are completed by drafting a bill of materials (a list of all the parts) and estimating a purchase price or fabrication cost for each part.

True

False

Question at position 17

While early estimates generally focus on the cost of components, the team will usually make a rough estimate of assembly and other manufacturing costs (e.g., overhead) at this point as well.

True

False

Question at position 18

Once the team has constructed technical performance models where possible and constructed a preliminary cost model, these tools can be used to develop final specifications.

True

False

Question at position 19

The competitive map is simply a scatter plot of the competitive products along two dimensions selected from the set of metrics and is sometimes called a trade-off map.

True

False

Question at position 20

Conjoint analysis uses customer survey data to construct a model of customer preference.

True

False