Question: Question attached in image. Need answer and explanation. 7) Which one of the following products is most likely to have the lowest price elasticity? A.

Question attached in image. Need answer and explanation.

Question attached in image. Need answer and explanation. 7) Which one of

7) Which one of the following products is most likely to have the lowest price elasticity? A. A product in the Introduction stage of the product life cycle B. A product in the Growth stage of the product life cycle C. A product in the Maturity stage of the product life cycle D. A product in the Decline stage of the product life cycle E. A product in the Competitive stage of the product life cycle 8) Research shows that consumers often assign personality traits to products - traditional, romantic, rugged, sophisticated - and choose brands that are consistent with their own or desired self-image. What form of IMC is best suited to associate these types of traits to the brand? A. Direct Marketing B. Television Advertising C. Personal Selling D. Public Relations E. Sales Promotion 9) A company has fixed costs of $35,000 and variable costs of $7 per item. This company sells 10,000 units and just achieves break-even. The unit selling price for the product is A. $10 B. $17 C. $7.35 D. $10.50 E. $3.50 10) Some retailers price products at the value delivered by the product. True or false: Retailers such as Safeway should also consider setting a price below the variable cost for certain products. A. True B. False 1 1) AT&T offers a cable plan in the northeastern U.S. for $40/month with the cable plan experiencing an elasticity of -3. AT&T is considering offering the same cable plan in the western US. The firm knows elasticity of demand = -4 in the west. What price should be presented to customers in the west? A. Around $55 B. Around $51 C. Around $44 D. Around $35 4

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!