Question B: Firms with established reputations generally have an easier time selling their products than do Firms with lesser reputations. The ability oF a quality image to invoke credibility is one oF the reasons For the growth oF a] large corporations b] nonproFit organizations c] Family brands d] product licensing Question Q: is a Form oF advertising which is designed to promote a favourable company image rather than promote specific products. a] Publicity b] Institutional advertising c] Endorsement d] umbrella branding Question l: The shortest adoption process would be the adoption oF a] Fashion b] Fads c] product classes d] brands