Question based on below case: How many types of pricing strategies do you know? Explain & what should be the pricing strategy for

this product?

Case:

Everyone connected with the industry of bath room fittings can vividly recall the catastrophic failure of a beautiful mod

of English WC launched by Bharat Sanitary ware a couple of months back. The Italian design was aesthetically super

occupying less space and using much less quality of water to flush it clean. It was launched with fully coordinated ran

of bathtub, washbasin geysers, floor & wall tiles and a host of other accessories. A leading MR firm had conduct

market researches in a metro and a mini metro town to ascertain consumer preferences & profile. A huge potential w

predicted among up market buyers. Competition was virtually non-existent In spite of all the precautions the produ

bombed. The manufacturer had to hastily withdraw it incurring heavy loss. The main reason of failure was analyzed

the complicated process of installation in the existing bathrooms. It turned out to be little difficult for the illitera

plumbers to carry our installations. And they conveniently recommended other brands. For a similar product you ha

been assigned the task of formulating launch strategy.