Question: Based on the information below, What would be a good communication plan to use during the emergency phase of the crisis?

You work for a consulting firm that assists companies through crisis situations. Specifically, you assist them with the following:

The emergency phase - An approach to address the emergency phase of the crisis;

Identification of key stakeholders and their needs;

Plans to communicate with stakeholders during the emergency phase;

The adaptive phase - Change management plans designed to adapt to the new reality and avoid future crises; and

Plans to communicate to key stakeholders during the adaptive phase.

Last week the Doctor's Choice Pharmaceutical Company discovered a contaminant in their largest-selling drug. The contaminant appears to have been introduced as the result of a change in the manufacturing process that was intended to reduce costs. Complaints about the contaminated drug have come from the United States and international locations. Although there have not been any health repercussions yet, that possibility is a major concern. Additionally, since this drug is their cash cow, income and market share could be lost. Your consulting firm has been hired to help the Doctor's Choice Pharmaceutical Company deal with this crisis situation.