Question: Based upon the data presented above, will attendance rise or fall through 2017?

Southwestern University (SWU), a large state college in Stephenville, Texas, enrolls close to 20,000 students. The school is a dominant force in the small city, with more students during fall and spring than permanent residents. Always a football powerhouse, SWU is usually in the top 20 in college football rankings. Since the legendary Phil Flamm was hired as its head coach in 2009 (in hopes of reaching the elusive number 1 ranking), attendance at the five Saturday home games each year increased. Prior to Flamm's arrival, attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach's arrival. Stephenville and SWU were ready to move to the big time! The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for the past 6 years. Southwestern University Football Game Attendance, 2010-2015 2010 2011 2012 GAME ATTENDEES OPPONENT Rice 1 2a ATTENDEES 34,200 39,800 38,200 26,900 35,100 Texas Duke Arkansas OPPONENT Miami Nebraska Ohio State Nevada Boise State 36,100 40,200 39,100 25,300 36,200 ATTENDEES 35,900 46,500 43,100 27,900 39,200 3 46 OPPONENT USC Texas Tech Alaska Arizona Baylor 5 TCU 2013 2014 2015 GAME ATTENDEES ATTENDEES OPPONENT ATTENDEES OPPONENT Arkansas OPPONENT LSU 1 Indiana 46,900 2a North Texas 41,900 46,100 43,900 30,100 42,500 48,200 44,200 33,900 Missouri Florida Central Florida Texas South Florida 3 46 50,100 45,900 36,300 Texas A&M Southern Montana 5 40,500 LSU 47,800 Oklahoma 49,900 Arizona State Homecoming games. During the fourth week of each season, Stephenville hosted a hugely popular southwestern crafts fes- tival. This event brought tens of thousands of tourists to the town, especially on weekends, and had an obvious negative impact on game attendance. One of Flamm's demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. Flamm had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion. SWU's president, Dr. Heinrich Sportsnut, decided it was time for his vice president of development to forecast when the existing stadium would "max out. The expansion was, in his mind, a given. But Sportsnut needed to know how long he could wait. He also sought a revenue projection, assuming an average ticket price of $50 in 2016 and a 5% increase each year in future prices