Question: Briefly explain difference between rational versus emotional motives? In your opinion what product might be purchased using rational and emotional motive? And which marketing strategy

Briefly explain difference between rational versus emotional motives? In your opinion what product might be purchased using rational and emotional motive? And which marketing strategy are effective when there are combined motives?

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Rational motives are whenever a consumer elect goals based on totally objective criteria and logic such as benefit health security utility and caution ... View full answer

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