Question:

By using the information presented in the case study and the additional images provided:

1-demonstrate how Papa John's has built customer loyalty during the first three stages of the customer life cycle

2-recommend extension techniques for Papa John's.

3-Also critically evaluate whether the communication tools/marketing techniques used throughout stages were appropriate.

Using the following headings:

Stage 1-Customer selection (3)

Stage 2-Customer acquisition (3)

Stage 3-Customer retention (3)

Stage 4-Customer extension (5)

(14)

(Stages 1 - 3: Two (2) marks will be awarded for demonstrating how Papa John's has built loyalty through each stage and one (1) mark for evaluating the appropriateness of the communication tool/marketing technique for each stage.

Stage 4: One (1) mark for each technique applied.

Case study available on https://uploads-ssl.webflow.com/5c619859004cb72bd90c538b/5c768be719ef87018a83cb54_Papa%20John%E2%80%99s%20Digital%20Marketing%20Strategy%20_%20Cardinal%20Digital%20Marketing%20Agency.pdf