By using the information presented in the case study and the additional images provided, demonstrate how Papa Johns has built customer loyalty during the first three stages of the customer life cycle and recommend extension techniques for Papa Johns. Also critically evaluate whether the communication tools/marketing techniques used throughout stages were appropriate. Stages 1 3: Two (2) marks will be awarded for demonstrating how Papa Johns has built loyalty through each stage and one (1) mark for evaluating the appropriateness of the communication tool/marketing technique for each stage. Stage 4: One (1) mark for each technique applied. Customer selection (3) Customer acquisition (3) Customer retention (3) Customer extension (5)