Question CASE :

Please read the following scenario and answer the following questions

Julia is an artistic person, she loves arts since childhood, at college she met Janet who is tech savvy person is, they spend long times thinking about what to do after graduation. At their last university year they came up with the idea of an e-commerce website that focuses on handmade or vintage items. These items cover a wide range of products types including jewellery, clothes, kitchen items, and art pieces. The site is like an open craft exhibition, where buyers who want unique handmade product from local small producers. Etsy launched in 2009 and in 2012 had almost 26000 registered members including 19000 active buers and 7000 active sellers

A. Identify and explain at least 2 trends that created the opportunity for this business.

B. How do you describe Julia as an entrepreneur? What are her main characteristic?

C. If your friend wants to start a business like this, does she/he need a feasibility study and why?

1.Explain two important reason why conduct a feasibility study

2.Explain two components of feasibility study

D. Using Barringer /Ireland business model template fill in the part related to core strategy