QUESTION Case Study 2 Apple and Samsung mobile phones When Apple introduced the Phone, les initial price wanaigh 999 pe phone. The phones were purchased only by way wanted the soek new gadget and could afford to pay a high price for six month Apple dropped price to 5399 for an 8 GB model and for the 16-68 model to wwbuyers within a year, pod prices again to $199 and $295, respectively, and you can now get a basic e model for free with a wireless phone contract in this way. Apple has the main amount of from the various segments of the market. On the other hand in Konya Nigeria, and other Africa.com Samsung recently filled an affordable yetu ndion Swing Poot model that is for only about 5120 The Samsung Pocket is designed and priced to encourage millions of fist time Alican buyers to trade po smartphone on the more basic hands Somang ahe sense of Padili in india Selling for a nie as 577 QUESTION Why does Samsung want to sell in African and other developing countries? To atract first time users of mobile phones with low price To beat Apple as a competitor To attract loyal customers