Question: Question Client Name: Slate, Inc. Industry: Musical instruments Competitors: 1. Casio 2. Roland Product Lines: Keyboards Slate, Inc. has asked us to provide a brand

Question

Client Name:Slate, Inc.

Industry:Musical instruments

Competitors:1. Casio

2. Roland

Product Lines:Keyboards

Slate, Inc. has asked us to provide a brand analysis report on these two competing brands to inform Slate's decisions on the direction of its own branding strategy.

Casio has a solid market reputation, although people mostly know the company for its other products, such as watches. However, the company makes outstanding keyboards, ranging from entry models to pricier keyboards for experts (AIMM, 2018).

Roland keyboards are renowned for their similarity to real pianos. Their keyboards produce sounds that closely mimic the tones of grand pianos, making their stage pianos among the best instruments available. Roland keyboards are well crafted and are suited to consumers who pay attention to the smallest details (AIMM, 2018)

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