Question Colgate Palmolive Malaysia

1. Product Life Cycle: Taking an example of Colgate Palmolive, discuss the concept of the Product Life Cycle and its life cycle stage. Also, critically appraise how the marketing mix strategies varies in different stages of its life cycle for the Colgate Palmolive (about 400 words).
2. Test Marketing: The company currently manufacturing a new product as an extension /companion product to the Colgate Palmolive and is soon to be launched to the consumers. As the product and brand manager, you are required to curate a test marketing plan for this new product. Discuss how you would go about test marketing the new product and support your ideas with relevant justification and examples (about 400 words).
3. Branding Strategies: Based on the Colgate Palmolive, assess its brand portfolio and brand hierarchy as thoroughly as possible. How else would you focus on improving the branding strategies of the company? (300 words).