- Question Complete Moving to another question will save this response Question 11 You are a member of the strategy team at your company and must develop a presentation on we havies. Provide ansverse the wings (a) What are three important questions linked to strategy that should be considered 5 Marks (b) What are the main steps/stages in the strategy making process? Marks) (c) What are a firm's vision and mission statements? Why is it important for the form of to have a specified vision and mission is Marts (d) List three characteristics of effective vision statements, Marks) (e) Several tools exists to help organizations evaluate their strategy including SWOT analysis. Explain the SWOT analysis method. Provide a simple and the Status or water company of your choice (10 marks) Arial IT.. Path MacBook Pro Moving to other question will save this response Questiona Read the mini case and answer the questions below. Each week, the world consumes about a million kilos of Nutella. No one could have predicted that such a simple business would become a S. How did the company founder om do it? Michele Ferrero transformed a traditional hazelnut spread from a solid to a liquid and sold it as Nute He experimented with the and texture, ang create a spread. Unlike any competitor product. Nutella could be easily spread on bread and was sold in a jar, instantly changing the way thocolate was cond. Verscompetitie Successfully imitate the hazelnut spread. just as important was Ferrero's own philosophy and management style. Ferrero belleved in Falways doing something different from the others to levestes sites et ea rich copying what everyone else is doing QUESTIONS a) Based on the case study, which of the five competitive strategies does Nutella use? 3 marks b) Justify your answer using examples from the case. (6 marks) c) Suggest another strategy Nutella could use if they were to change their strategy. Explain your suggestion (6 marks) TTT Arial # 3 T.EE Pathip MacBook Pro part of the management team for Company Abocahotel in Abu Dhabi. Your ama 10 euro questions that follow CA Com 0.12 02 2 3 1 4 04 1 Sarong online presence Market Share Brand reputation Superior IT capabilities level of product integration Sales per employer Successful promotions Variety of distribution channels Range of products Low cost structure Successful new introductions customer retention Total 0.12 0.12 0.12 0.1 0.1 0.06 0.08 0.05 OOS 0.05 001 1.00 1 1 4 3 1 3 2 06 024 0.24 0.36 04 0.1 AN 0.00 032 0.15 0.05 0.15 2 2 2 1 3 3 4 0.30 04 ou 03 03 02 0.16 0.16 005 0.15 015 0.04 289 1 2 2 4 3 1 0.48 0.12 04 01 03 0.00 0.16 01 02 0.15 001 266 002 247 (a) Explain Company A's overall position against rival companies. In what areas is Company A better than the competitors List two areas where Corcan Astro improve our (b) After further discussion, the management team is interested in reviewing Company As value chain. What is a value chain? How does analyzing the value chain telo tom in (7 marks) (c) How could benchmarking be used to assist your team? (5 marks) (d) The discussion has now turned to the company's external environment List the elements that makeup the macroenvironment PISTLES. Choose onnement of Indian that might affect the hotel business. (8 marks) (e) List the five forces that makeup the industry and competitive environment (Porter's Five Forces Modell marks) TTT Arial 3(12 T.S.E