Question Completion Status:

G$.vv$ The ultimate aim of marketing communications according to the hierarchy$-$of$-$effects model is this.

E$.$ Advertising pit

The MECCAS model is a means$-$end chain model, which suggests that an

F$.$ Creative servic advertisement should contain a message, or means, that leads the consumer to a desired end, which is

Based on this function of advertising, advertising is a vehicle for delivering coupons and sweepstakes, and supporting sales reps' activities.

G$.$ Hierarchy$-$of$-$e

The advertising management process involves advertising strategy implementation, and assessment of ad effectiveness.

Advertising strategy consists of ad objectives, budget, message$($s$),$ and

H$.$ Assisting Othe

I. Conflict of inte

Brands can handle their advertising and marcom needs in$-$house, a$-$la$-$carte, or by using

J$.$ Advertising st

K$.$ Personal valu

L$.$ Performance$-$

M$.$ Labor$-$based

$vv$ Among the services provided by a full$-$service marcom agency are media

N$.$ Full$-$service a services, research services, and account management.

O$.$ Media and $m$ This agency service provides the mechanism to link the agency with the client.

An describes the proposals of an advertising agency to promote a product or service, states the objectives for the campaign, and describes how the campaign will deliver its intended results.

If Marcom Agency Inc. is handling the Publix $($a supermarket chain$)$ account, it is not likely to take on the Kroger account because of the potential for this.

M$.vv$ According to a recent report 'Trends in Agency Compensation' by the Association of National Advertisers $($ANA$),$ remain the most dominant form of ad agency compensation.

This compensation system encourages agencies to use whatever IMC programs are needed to build brand sales and achieve other marcom objectives.

This is another name for a performance$-$based compensation system, which was championed by companies such as Coca$-$Cola.