Question: Question Completion Status: Moving to another question will save this response. Question 24 of 30 Save Answe Question 24 0.666 points CLV is the lifetime

Question Completion Status: Moving to another
Question Completion Status: Moving to another
Question Completion Status: Moving to another question will save this response. Question 24 of 30 Save Answe Question 24 0.666 points CLV is the lifetime value of a customer and represents the total amount of money a customer is expected to spend during a lifetime. What is CLV if the average sale for a retailer is $12.50. The average customer shops 4 times a year and remains loyal for two years. The retailer's profit margin is 10 %. Question 24 of 30 Moving to another question will save this response. g A Moving to another question will save this response. Question 25 of 30 sestion 25 0.666 points Save Anger Procter & Gamble's Olay brand skin-care line partnered with the American Society for Dermatologic Surgery, its campaign goal was to inspire women to protect their skin from the sun.. PR support yielded widespread broadcast, print and online coverage, helping the program attract more than 9,000 individuals for free skin- cancer screenings. This is an example of A. societal marketing B. cause marketing C. CRM D. the marketing concept E. None of these Question 25 of 30 A Moving to another question will save this response. 10 7/E

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