Question: Question Completion Status: QUESTION 2 2 First Southern Community Bank has long tried to differentiate itself as , your friendly, hometown bank. However, the bank

Question Completion Status:

QUESTION

22

First Southern Community Bank has long tried to differentiate itself as

,

"your friendly, hometown bank." However, the bank president has been concerned about a number of recent customer service complaints. Which of the following approaches would probably be best to get a feel for how friendly her employees really are to customers?

employee focus

-

group interview

mail questionnaire of a sample of current customers

mystery shopper

experiential research

an Internet based community study

Question Completion Status: QUESTION 22 First Southern Community Bank has long

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