Question Completion Status When every month you are trying to sell 500 exotic sports cars that sell between $50,000 and $100,000 each, you have to really know your customers. Persche Cars North America hired a team of anthropologists to find out who Porsche owners were and how Porsche could better sell them. Marketing Research has determined that a Porsche owner is usually a 4o-something male college graduate earing over $200,000 per year. The men described above who have certain needs and wants, the ability to purchase Porsche, and the willingness to do so make up * a. Market b. Variable C. Firm d. Buyer De Consumer QUESTION 25 Characterizing a Porsche owner as being 40 something and having an income of over 200.000 wally is genting the automobile maket based on a. Demographics b. Socioeconomics c. Benefits d. Psychographics Geo-demographics QUESTION 26 Dividing Porsche owners into different lifestyle personality types is segmenting the automobile market base on a. Demographics b. Socioeconomics c. Benefits d. Psychographics e. Geo-demographics