Question: Question content area Part 1 An individual's decision to purchase a particular brand is influenced by the preferences of family members. This is an

Question content area
Part 1
"An individual's decision to purchase a particular brand is influenced by the preferences of family members." This is an example of the__________ influence of reference groups.
A.
legitimate
B.
utilitarian
C.
value-expressive
D.
informationa

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!