Question content area

Part $1$

Given the contribution made on each of the three products in the following table and their position in the life$$ cycle, identify a reasonable operations strategy for$$ each:

Product

Product

Contribution

$(\%$ of

selling$$ price$)$

Company Contribution

$(\%$: total annual

contribution divided

by total annual$$ sales$)$

Position in

Life Cycle

Notebook computer

$30$

$40$

Maturity

Palmheld computer

$30$

$50$

Introduction

MP $3$ player

$50$

$10$

Decline

Part $2$

Identify possible strategies for the notebook computer. $($Mark all that$$ apply.$)$

A$.$Attempt to innovate high dash volume production

Attempt to innovate high dash volume production

B$.$Improve cost control for profitability and market share

Improve cost control for profitability and market share

C$.$Increase capacity

Increase capacity

D$.$Attempt to make production facilities more efficient

Attempt to make production facilities more efficient

Part $3$

Identify possible strategies for the palmheld computer. $($Mark all that$$ apply.$)$

A$.$Develop supplier and distribution systems

Develop supplier and distribution systems

B$.$Modify and improve the production process

Modify and improve the production process

C$.$Attempt to make production facilities more efficient

Attempt to make production facilities more efficient

D$.$Improve cost control for profitability and market share

Improve cost control for profitability and market share

Part $4$

Identify possible strategies for the MP $3$ player. $($Mark all that$$ apply.$)$

A$.$Modify and improve the production process

Modify and improve the production process

B$.$Consider terminating production

Consider terminating production

C$.$Attempt to develop an improved product

Attempt to develop an improved product

D$.$Increase capacity

Increase capacity