Question content area

Part $1$

Given the contribution made on each of the three products in the following table and their position in the life$$ cycle, identify a reasonable operations strategy for$$ each:

Product

Product

Contribution

$(\%$ of

selling$$ price$)$

Company Contribution

$(\%$: total annual

contribution divided

by total annual$$ sales$)$

Position in

Life Cycle

Desktop computer

$30$

$50$

Growth

Palmheld computer

$30$

$10$

Introduction

Hand calculator

$50$

$40$

Maturity

Part $2$

Identify possible strategies for the desktop computer. $($Mark all that$$ apply.$)$

A$.$Modify and improve the production process

Modify and improve the production process

B$.$Attempt to innovate high dash volume production

Attempt to innovate high dash volume production

C$.$Attempt to make production facilities more efficient

Attempt to make production facilities more efficient

D$.$Increase capacity

Increase capacity

Part $3$

Identify possible strategies for the palmheld computer. $($Mark all that$$ apply.$)$

A$.$Consider terminating production

Consider terminating production

B$.$Attempt to innovate high dash volume production

Attempt to innovate high dash volume production

C$.$Develop supplier and distribution systems

Develop supplier and distribution systems

D$.$Modify and improve the production process

Modify and improve the production process

Part $4$

Identify possible strategies for the hand calculator. $($Mark all that$$ apply.$)$

A$.$Attempt to develop an improved product

Attempt to develop an improved product

B$.$Consider terminating production

Consider terminating production

C$.$Improve cost control for profitability and market share

Improve cost control for profitability and market share

D$.$Attempt to innovate high dash volume production

Attempt to innovate high dash volume production