Question: Question content area Part 1 Mini Case: Assessing the New Product Development Process of Strategic Business Units You are the CMO of a large multinational

Question content area

Part

1

Mini

Case: Assessing the New Product Development Process of Strategic Business Units

You are the CMO of a large multinational corporation. Your company has

4

distinct strategic business units

(

SBUs

) .

Each SBU is responsible for developing lots of new products every

year, and each SBU manages its new product development process in different ways. You would like to assess how each SBU is performing on its NPD process.

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