Question: Question content area top Part 1 _ _ _ _ _ _ _ _ is the differential effect that knowing the brand name has on

Question content area top
Part 1
________ is the differential effect that knowing the brand name has on customer response to the product and its marketing.
Question content area bottom
Part 1
A.
Brand value
B.
Brand equity
C.
Customer value
D.
Customer equity
E.
Brand differentiation

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