Question: Question content area top Part 1 Taco Rocket ( Scenario ) Imagine that you are the president of Taco Rocket, a new and successful chain
Question content area top
Part
Taco RocketScenario
Imagine that you are the president of Taco Rocket, a new and successful chain of eight Mexican fastfood restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?
You are thinking of buying a tortilla factory in a nearby state. This action would be an example of
Question content area bottom
Part
A
backward vertical integration
B
forward diversification
C
horizontal integration
D
forward vertical integration
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