Question: Question content area top Part 1 Taco Rocket ( Scenario ) Imagine that you are the president of Taco Rocket, a new and successful chain

Question content area top
Part 1
Taco Rocket(Scenario)
Imagine that you are the president of Taco Rocket, a new and successful chain of eight Mexican fast-food restaurants. The success you have experienced in the last five years has you thinking of what to do with the business next. Should you expand the business at the current rate? Open new and different restaurants? What?
You are thinking of buying a tortilla factory in a nearby state. This action would be an example of________.
Question content area bottom
Part 1
A.
backward vertical integration
B.
forward diversification
C.
horizontal integration
D.
forward vertical integration

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