Question: Question content area top Part 1 Your community's not - for - profit library is seeking donations for upgrades. During a fundraising event, the news

Question content area top
Part 1
Your community's not-for-profit library is seeking donations for upgrades. During a fundraising event, the news media shows up and interviews you about the needs of the library. The piece will be aired during the evening news, so it most likely represents which of the following?
Question content area bottom
Part 1
A.
Cause marketing
B.
Brand journalism
C.
Publicity
D.
Lobbying
E.
Strategic philanthropy

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