Question: Question Content Area volume _ upclosed _ captiondescriptionsettingsfullscreen Question Content AreaBy purchasing La Boulange, Starbucks is implementing a _ _ _ _ _ _ _

Question Content Area
volume_upclosed_captiondescriptionsettingsfullscreen
Question Content AreaBy purchasing La Boulange, Starbucks is implementing a ______________ in the hopes of gaining a competitive advantage.
a. business-level strategy
b. small business strategy
c. corporate-level strategy
d. industry-level strategy
Question Content AreaBy purchasing La Boulange and operating the bakery as Starbucks' sole supplier, Starbucks is able to control the value, quality and costs associated with its products. These value chain efforts to increase profitability are called:
a. Horizontal integration
b. Tapered integration
c. Vertical disintegration
d. Vertical integration

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