Question D3 Explain how you will adjust the SEO strategy to further improve SEO performance. !...

  

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Question D3 Explain how you will adjust the SEO strategy to further improve SEO performance. ! IF YOU ARE USING THE CASE STUDY You are to explain how you will adjust Whitefield's SEO strategy to further improve the brand's SEO performance over the next 12 months. (100-300 words) 3. INFORMATION FOR TASK D 3A. WHITEFIELD'S 1-YEAR SEO RESULTS It has now been one year since you implemented your SEO strategies for Whitefield. A marketing coordinator on your team has compiled data on the SEO performance and provided you with the information outlined below. Website pages that have been updated to optimise keywords in headings, subheadings and body copy 142 27 Recommendations from Google's page speed insights are outlined below. Opportunities - These suggestions can help your page load faster. They don't directly affect the Performance score. Opportunity Avoid multiple page redirects Estimated Savings 1.26 s Metric Current performance Performance in the previous year Pages indexed 227 162 Crawl errors 6- these are all noted in Google Search Console as being 500 server errors 35 Website visitors from organic search 50,278 32,289 Diagnostics - More information about the performance of your application. These numbers don't directly affect the Performance score. Avoid chaining critical requests -1 chain found User Timing marks and measures 2 user timings Keep request counts low and transfer sizes small - 26 requests + 320 KB Website visitors from 4,289 446 social media Bounce rate 64% 83% Metric Average time on site 00:02:03 00:01:40 Is HTTP used? Yes No Moz domain authority score Data on backlinks, as generated by Moz's SEO tools, are as below. Performance in the previous year Current performance 27 21 Important pages Yes Some are, some aren't Number of linking domains passing mobile-friendly test? Average Google Mobile 86 PageSpeed score 45 Websites pages with schema mark-up 98 0 Websites pages with optimised meta titles 142 0 and descriptions 128 52 Linking domains with a domain authority of 1- 84 37 30 Linking domains with a domain authority of 31-60 36 12 Linking domains with a domain authority of 8 3 61-60 Question D3 Explain how you will adjust the SEO strategy to further improve SEO performance. ! IF YOU ARE USING THE CASE STUDY You are to explain how you will adjust Whitefield's SEO strategy to further improve the brand's SEO performance over the next 12 months. (100-300 words) 3. INFORMATION FOR TASK D 3A. WHITEFIELD'S 1-YEAR SEO RESULTS It has now been one year since you implemented your SEO strategies for Whitefield. A marketing coordinator on your team has compiled data on the SEO performance and provided you with the information outlined below. Website pages that have been updated to optimise keywords in headings, subheadings and body copy 142 27 Recommendations from Google's page speed insights are outlined below. Opportunities - These suggestions can help your page load faster. They don't directly affect the Performance score. Opportunity Avoid multiple page redirects Estimated Savings 1.26 s Metric Current performance Performance in the previous year Pages indexed 227 162 Crawl errors 6- these are all noted in Google Search Console as being 500 server errors 35 Website visitors from organic search 50,278 32,289 Diagnostics - More information about the performance of your application. These numbers don't directly affect the Performance score. Avoid chaining critical requests -1 chain found User Timing marks and measures 2 user timings Keep request counts low and transfer sizes small - 26 requests + 320 KB Website visitors from 4,289 446 social media Bounce rate 64% 83% Metric Average time on site 00:02:03 00:01:40 Is HTTP used? Yes No Moz domain authority score Data on backlinks, as generated by Moz's SEO tools, are as below. Performance in the previous year Current performance 27 21 Important pages Yes Some are, some aren't Number of linking domains passing mobile-friendly test? Average Google Mobile 86 PageSpeed score 45 Websites pages with schema mark-up 98 0 Websites pages with optimised meta titles 142 0 and descriptions 128 52 Linking domains with a domain authority of 1- 84 37 30 Linking domains with a domain authority of 31-60 36 12 Linking domains with a domain authority of 8 3 61-60