Question: Question : Develop an IMC campaign program for a product or service for a specific organisation. Take a product or service that you are familiar

Question : Develop an IMC campaign program for a product or service for a specific organisation. Take a product or service that you are familiar with.

a) You must chose the brand which you think has a weak communication strategy

b) You need to identify the pitfalls in the current communication strategy of the chosen brand

c) You need to justify the pitfalls /weaknesses of current communication strategy of the brand.

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