. This practical activity will require you to develop a marketing strategy and plan for a product or service specified by your organisation.

The following skills should be demonstrated:

Identifying current and relevant marketing issues

Creating a detailed, realistic implementation and monitoring program, specific to the product or service

Outlining details of marketing techniques and distribution networks specific to the product or service

Identifying opportunities presented by new technologies.

It will also be necessary to research and critically analyse internal and external business environments of relevance to the product or service.