Question: QUESTION DISCUSS THE FOLLOWING FOR THE BELOW CASE PROBLEM 1) Discuss the business context - a) Product / Market structure b) Brand Identity / Personality

QUESTION DISCUSS THE FOLLOWING FOR THE BELOW CASE PROBLEM

1) Discuss the business context - a) Product / Market structure b) Brand Identity / Personality c) Brand positioning / awareness

These things to be analysed & discussed using concepts of Product Brand Management (PBM)

CASE PROBLEM

QUESTION DISCUSS THE FOLLOWING FOR THE BELOW CASE

DESCRIPTION Industry or Function - D2C Brand Title - Increasing Brand awarness for D2C brand Problem Description - Device the marketing strategy for a D2C brand in a niche brand category (eg., Chemical free baby products like Mama Earth ) to achieve the business objective of increasing brand awarness

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