Question Five Marketing managers are facing a big challenge is some companies. This is explained by the fact that the management teams of these companies see promotion and/or marketing communications as waste of money. Thus, when it comes to promotion budget, these organisations ascribe to the affordable method, where promotion expenditure is seen as cost to the organisation. However, marketers have a different view that promotion expenditure is an investment. As you share this view, write an article for publication in your company's newsletter under the theme "Promotion expenditure is an investment. Question Six het den a. Briefly describe the following concepts: I. The Production Concept II. The Product Concept. The selling Concept IV. The Marketing Concept. V. The Societal Marketing Concept. (10 marks) b. Briefly discuss FIVE practical ways by which your company is ascribing to the societal marketing concept. (10 Marks)