question : for each research objective name the relevant construct and indicate how ot should be measured.

Tusheen take part in the th Center has enjoyed a monopoly. Located in Sacramento, California, Extreme Exposure is the dream of Kyle Ander covering up to a maximum of 50 vertical feet. Also, Extreme 8.1 Extreme Exposure Rock Climbing Center Faces The Krag For the past five years, Extreme Exposure Rock Climbing Extreme Exposure's offerings include birthday parties de summer camp, and corporate team-building claws son, a former extreme sports participant who had to retire" Kyle reads in a local newspaper that another rock due to repeated injuries. Kyle has worked hard to make climbing center, called The Krug, will be built in Sao Extreme Exposure the best rock climbing facility in the following unique features that will differentiate The Krug ramento within the next six months. Kyle notes the Northwest United States. Key features of Extreme Exposure include 6,500 square from Extreme Exposure: (1) The Krag will have climbs up to a maximum of 60 vertical feet; (2) it will have a feet of simulated rock walls, with about 100 different routes climber certification program, (3) it will offer day trips to outdoor rock climbing areas: (4) there will be group over Exposure's design allows members to engage in the four night trips to climb in the Canadian Rockies, and (5) The major climbing styles: top roping, where the climber is Krag's annual membership fee will be about 20% lower secured by a rope anchored at the top: lead climbing, where than Extreme Exposure's the climber wears a rope that he or she fixes to clips in the Kyle chats with Dianne, an Extreme Exposure mem- wall while ascending; bouldering, where the climber has no ber who works in marketing, during a break in one of her rope but stays near ground; and rappelling, where a person climbing visits , Dinnne summarizes what she believes Kyle descends a rock wall by sliding down a rope. needs to find out about his current members in order to stay Climbers can purchase either monthly or yearly member competitive, and her list follows. ships, and shoes and harnesses can be rented inexpensively, Helmets are required for all climbers, and are available free of Objective 1: What are the demographic (age, income, gen- Charge. In addition to individual and group climbing classes, der, education, marital status, type of dwelling) and rock LON climbing profiles (meaning what types of climbing do they typically engage in, and how often) of Extreme Exposure's sure to join a new rock climbing center with (1) a mai members? climb 10 feet higher than Extreme Exposure's, or (2) annual membership fee 20% lower than Extreme Expo Objective 2: How do members rate Extreme Exposure's sure's, or (3) both? various climbing facilities? For the one type of climbing that the member participates in the most how does he/she rate Objective 6: What is the rock climbing lifestyle" profile of Extreme Exposure's facilities for this type of climbing as respondents? To what extent do they: (1) Go rock climbing to: (1) availability when he/she wants it: (2) difficulty of regularly? (2) Like challenging rock climbing experiences the climbing: (3) variety of climbing routes: (4) friendliness (3) Prefer to climb with friends? (4) Always use theme and helpfulness of Extreme Exposure employees: (5) age rock climbing facility and (5) Spend excessive amounts of and condition of the equipment; and (6) overall satisfaction? money on rock climbing gear? Dianne points out that Extreme Exposure's member. Objective 3: Are members interested in outdoor climbing ship records include members' email addresses, so an online experiences and if so, how interested are they in (a) full-day questionnaire is available as a data collection method. She or half-day trips to outdoor rock climbing areas; (b) group overnight trips to the Canadian Rockies; (c) single (you certificate for $250 worth of climbing gear or trips, to be suggests that Kyle offer an attractive prize, such as a gift alone), couple (you and a friend), and/or family (you with drawn at random from among members who participate in spouse or friend and kids) rock climbing adventures with a the survey by a certain date, personal guide; and (d) a climber certification program that For each research objective, name the relevant construct would require at least 5 outdoor climbing sessions? and indicate how it should be measured. That is, design the question(s) and appropriate response scales for each objec Objective 4: What are members' opinions regarding the tive. Then, design a complete online questionnaire for the Extreme Exposure membership fee that they pay? research project