Question for HW: Define the 4 C's using examples from book publishing. Then discuss how the introduction of a new book could be impacted by a specific current event that is not from the Lectures or Resources. Then describe how you could use TWO of the 4Cs to market that new book.

Below are the four C's in entertainment marketing please use these four c's in order to answer the question above to get a good rating. This is only explaining what the 4'cs are in the entertainment marketing class.

What are the four Cs of entertainment?

o Content (Product): The actual entertainment product

The Creative Idea

Technology used to produce the product

The Talent required to produce the product

Perishability given that timing must align with consumer trends and tastes

Four Issues Currently Drive Content

Pricing

Access vs Ownership

Portability

Delayed Consumption

o Conduit (Pipeline): The distribution of the product (Theatres, bandwidth, coaxial cable, etc.)

The actual process by which a product is distributed. It is the pipeline thru which the product flows

Conduit is ever changing as marketers try to ascertain the proper delivery method of the entertainment vehicle to the consumer

o Consumption (Form): The form in which the consumer makes use of the product

Film, DVD, HDTV, etc.

o Convergence (Intersection): How the various media & technologies come togeth