Question: Question for the Tweeter etc. HBS Case Study: Has the new strategy (APP + EDFP + Elimination of Sales and Ads) been successful thus far?

Question for the Tweeter etc. HBS Case Study:

Has the new strategy (APP + EDFP + Elimination of Sales and Ads) been successful thus far? In your opinion, is this new strategy a customer acquisition strategy or a retention strategy? In answering this question, first identify specific "metrics" / criteria / benchmarks to assess whether the strategy has been successful or not. Then evaluate success based on these metrics or benchmarks.

Thank you.

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