Question: QUESTION FOUR [25] Public relations (PR) are two-way communication between an organisation And its various publics. It is an effective management role in various Industries

QUESTION FOUR [25] Public relations (PR) are two-way communication between an organisation And its various publics. It is an effective management role in various Industries from commerce and politics to religion, charities and many others in between. 4.1 Discuss the responsibilities of a PR manager. (15) 4.2 Explain the importance of research when preparing for a public relations campaign. (10)

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