QUESTION FOUR

$4\mathrm{.}1.$ COVID$-19$ has drastically changed the buying patterns and behaviours and therefore the retail

industry. As such, Atyre is in the process of conducting an environmental analysis to ensure

that they have positioned themselves to be as competitive as possible. Atyre has come to you

to help them analyse the competitive nature of the market environment.

$4\mathrm{.}1\mathrm{.}1.$ Explain the position of the market environment in the an environmental analysis

$4\mathrm{.}1\mathrm{.}2.$ Outline the components within the market environment. Your discussion must include

realistic examples for Atyre

$4\mathrm{.}2.$ The information age led to many changes in the way in which a business is managed. In

addition, COVID$-19$ has also had a dramatic impact on the way businesses are managed.

$4\mathrm{.}2\mathrm{.}1.$ Identify a theory that addresses this and outline the characteristics of this theory

$(8)$

$4\mathrm{.}2\mathrm{.}2.$ Atyre has asked you to advise them on the suitability of this management theory for

their business operations. Comment on its suitability and motivate your answer

$(2)$