Read the case study below and answer the questions that follow. ATYRE is a premium producer and retailer of handmade bags that are not only beautifully designed and made to last, but friendly to the environment and socially inclusive. All of our bags are handcrafted from strong upcycled tyre material and carefully selected textiles from our local suppliers. Our proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable our customers to express their personality. Our vision is to become a global leader in sustainable fashion and a game changer in Africa. We are committed to continually innovating the craft of bag making, to not only be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty. Environmental commitment . . Ensure that all our products are made from recyclable material. Our production is not harmful to the environment, with no carbon emissions from our machinery. We uphold a minimum wastage policy in our factory, where our fabrics are maximised to the best of their capabilities. . Social commitment . . We have created full time employment for 6 local community members, with ambitions to grow this number substantially. We work with waste pickers who collect and trade recyclable materials for employment, to supply us with the tyre tubes. One of our goals is to create awareness around the topic of sustainable fashion in South Africa, and the African continent as a whole. . Source: (Atyre, 2021) 4.1. COVID-19 has drastically changed the buying patterns and behaviours and therefore the retail industry. As such, Atyre is in the process of conducting an environmental analysis to ensure that they have positioned themselves to be as competitive as possible. Atyre has come to you to help them analyse the competitive nature of the market environment. 4.1.1. Explain the position of the market environment in the an environmental analysis (2) 4.1.2. Outline the components within the market environment. Your discussion must include realistic examples for Atyre (18) 4.2. The information age led to many changes in the way in which a business is managed. In addition, COVID-19 has also had a dramatic impact on the way businesses are managed. 4.2.1. Identify a theory that addresses this and outline the characteristics of this theory (8) 4.2.2. Atyre has asked you to advise them on the suitability of this management theory for their business operations. Comment on its suitability and motivate your answer (2)