Question

Give one example of how Tesla has expanded the scope of its offering to leverage its business. Explain your answer. b. Relate your example from part a to Aaker's discussion of "must haves" and brand relevance at the category or subcategory level. Provide supporting reasoning in your answer based on Aaker's discussion of "must haves" and brand relevance. Also, be sure to clearly answer both parts of the question, which are separated by the conjunction "and."