Question: QUESTION ( i ) ANSWER American Airlines' SABRE computer reservation system, Citibank's necessity of aligning IT with business objectives ATM system, and FedEx's package tracking

QUESTION

(i)

ANSWER

American Airlines' SABRE computer reservation system, Citibank's necessity of aligning IT with business objectives ATM system, and FedEx's package tracking system benefited by being the first in their industries. Then rival systems emerged. difficulty of sustaining a competitive advantage

These examples illustrate the

challenges of managing strategic transitions barriers to entry for start

-

ups

QUESTION (i) ANSWER American Airlines' SABRE computer reservation system, Citibank's necessity

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