Question: QUESTION ( i ) ANSWER is a set of forces, some controllable and some uncontrollable, that influences the ability of a business to create value

QUESTION

(

)

ANSWER

is a set of forces, some controllable and some uncontrollable, that influences the ability of a business to create value and attract and serve customers.

External marketing

The marketing environment

Internal marketing

The microenvironment

QUESTION (i) ANSWER is a set of forces, some controllable and

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