Question: QUESTION ( i ) ANSWER Lifestyle marketers like to associate their product with social settings the targeted system of complementary products group enjoys. The people,

QUESTION (i)
ANSWER
Lifestyle marketers like to associate their product with social settings the targeted
system of complementary products group enjoys. The people, products, and setting combine to form a co-branding perspective
consumption basket
consumption style
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QUESTION (i) ANSWER Lifestyle marketers like to associate their product with

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