Question: Implementation

• Timelines, planning
• Budget (execution, cost, frequency if applicable, estimated total). You have a $50,000 budget for 1 year
• Remember: This budget is for your marketing/communications execution only. It is not meant to be a budget for your overall business.
• A blocking chart might be useful (by execution, month, etc)

about :

The client: A company that produces electric scooters, produced locally in Vancouver, BC. You are free to be creative with what you decide to call the company, and how you brand it. But remember, this is a new fictional company you are creating and positioning, not an existing brand already in the marketplace.

Target: The target market will be chosen by the team, based on the client and their product

Challenge: How to differentiate the clients product from other choices available in your chosen market and achieve growth through attracting more customers.