Question Mode

Multiple Choice Question

In today's information$-$rich environment, personal selling is more important than ever because it is $\_\_\_\_\_\_.$

Multiple choice question.

specialized

cost$-$effective

high$-$tech

flexible

Which of these are reasons why public relations is an integral part of a firm's promotional mix?

Multiple select question.

It provides new income streams for the firm.

It can handle unfavorable stories about the firm.

It provides information and helps to raise the firm's profile.

It can help the firm maintain positive media relations.

It can bring about positive changes in public awareness or attitudes regarding the firm.