Question: *Question No 1:* How the does the linkage b/w retailing and the consumer behavior effect these 1- Advertising and retail outlet 2- Push n Pull

*Question No 1:*
How the does the linkage b/w retailing and the consumer behavior effect these
1- Advertising and retail outlet
2- Push n Pull strategy and digitalization
3- In store purchases and retail outlets
4- Dimensions of retail equity

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