Question: Question No. 2 (marks 20) You are going to launch a product/service in coming winters at Pakistan when the world is experiencing pandemic Covid 19;

Question No. 2 (marks 20) You are going to launch

Question No. 2 (marks 20) You are going to launch a product/service in coming winters at Pakistan when the world is experiencing pandemic Covid 19; a) Select appropriate target market, explain why this market? b) How would you do market segmentation, elaborate each segment with required details. c) Design marketing mix strategies and highlight your points briefly. d) How would you deal with competitive strategies

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