Question: Question number 2 questions, 1. Explain how a marketing objective differs from a marketing strategy. How are they related? 2. Explain how an organization like

Question number 2 Question number 2 questions, 1. Explain how a

questions, 1. Explain how a marketing objective differs from a marketing strategy. How are they related? 2. Explain how an organization like McDonald's can use licensing to create value for the brand. 3. Discuss how conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis

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1. Explain how a marketing objective differs from a marketing strategy. How are they related? 2. Explain how an organization like McDonald's can use licensing to create value for the brand.

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